The Ill Manors tag London campaign was one of Plan B's promotional methods. He had used social media to promote Ill Manors movie. The twitter account was called TagLondon where he would tweet about his opinion towards the Government and Britain using the hashtag "#ILLMANORS".The idea of the campaign having over 7,000 tweets and over 300 tweets which had made it onto some of London's most famous tourist attractions would promote the film largely because it would be a representation of what the youth of London really think about the Government.
How does the Ill Manors Tag London campaign help to promote the film?
It helps the fans get involved and give their opinion alongside get recognition. Also, the campaign has a short name which would create a buzz when people hear of it.
What links are there between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
The Tag London campaign is a way for fans to get involved. Also, it is similar to the FaceBook page.
Why might user-generated campaigns like this be more successful than traditional media campaigns?
Why might user-generated campaigns like this be more successful than traditional media campaigns?
People can view other's opinions and also feel free to voice their own too. Also, as the target audience are the younger generation, they are always surfing the web.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target audience: 14-23 year old who are still in education. 'Pfft' suggests colloquial language so can't be that old.
Link: Music video as it contains youngsters and the tweet contains vocabulary from the youth of today.
PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 12-20 year old who are not that involved in education, 'sick' suggests that they are involved in slang. They are also mainstreamers who seem to care more about materialistic objects.
Link: TEDx as Plan B had spoke in the same form as the youth, making it relatable for them.
#'ILLMANORS YOU CAN'T EAT MONEY... BUT YOU CAN EAT THE RICH'
Target audience: 20-33 year old of the D/E demographic group. This is because the tweet focuses on the rich people in a negative way.
Link: Music video as is goes against the rich people like politicians.
Choose five of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.
WHY ARE THE RICH GETTING RICHER AND THE POOR GETTING POORER. PFFT TO THE GOVERNMENT.THE OLYMPICS.WILL DESTROY LONDON #ILLMANORS
Target audience: 14-23 year old who are still in education. 'Pfft' suggests colloquial language so can't be that old.
Link: Music video as it contains youngsters and the tweet contains vocabulary from the youth of today.
PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
Target audience: 12-20 year old who are not that involved in education, 'sick' suggests that they are involved in slang. They are also mainstreamers who seem to care more about materialistic objects.
Link: TEDx as Plan B had spoke in the same form as the youth, making it relatable for them.
#'ILLMANORS YOU CAN'T EAT MONEY... BUT YOU CAN EAT THE RICH'
Target audience: 20-33 year old of the D/E demographic group. This is because the tweet focuses on the rich people in a negative way.
Link: Music video as is goes against the rich people like politicians.
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