This is a typical music video because commonly music videos are acted out lyrics. During this video, it reinforces the lyrics as the song is of teenagers being on their bad behaviour and not serving any positive purpose to the community and in the video it shows the London riots. Additionally, during the song it shows that the government has no concern for those of a lower class even though they seem to act like they do and come across as innocent. During the video there are clips of a politician getting egged and he ends up beating the person up. There is no good way to look at the situation which reinforces Plan B's choice of lyrics.
How does it represent the London riots/rioters?
The riots have been displayed in a protective way, in the music video portrays that the riots are not the youths fault and that it was triggered by political influence. He supports the rioters and believes that they are not entirely to blame. The fact that the news paper has 'kids scum of the earth' written on it proves his point, its the reason why the youth had reacted the way they did. The riots have also been represented in a way contrasting the media's view. The fact that the rioters are young emphasises that they are just children and to treat them in this vile manner is absurd and incorrect.
What audience pleasures does it offer?
The audience pleasures they offer is a corrupt government and portrays them in an insensitive light, because of the way they treat the youth. Further more the way children are presented in the music video is an a negative light as they are constantly seen rioting and causing havoc, this produces hatred for the youth in the eye of the older generation.
The riots have been displayed in a protective way, in the music video portrays that the riots are not the youths fault and that it was triggered by political influence. He supports the rioters and believes that they are not entirely to blame. The fact that the news paper has 'kids scum of the earth' written on it proves his point, its the reason why the youth had reacted the way they did. The riots have also been represented in a way contrasting the media's view. The fact that the rioters are young emphasises that they are just children and to treat them in this vile manner is absurd and incorrect.
What audience pleasures does it offer?
The audience pleasures they offer is a corrupt government and portrays them in an insensitive light, because of the way they treat the youth. Further more the way children are presented in the music video is an a negative light as they are constantly seen rioting and causing havoc, this produces hatred for the youth in the eye of the older generation.
How does the music video help to promote the film?
The video helps to promote the film because of the lyrics used in the film, the language has a major impact on expressing what the film will be about violence. The music video also uses words like 'chav' which have huge stereotypes behind them in today's society, just from the word we can tell the film will not be about any thing formal and of higher class.
The video helps to promote the film because of the lyrics used in the film, the language has a major impact on expressing what the film will be about violence. The music video also uses words like 'chav' which have huge stereotypes behind them in today's society, just from the word we can tell the film will not be about any thing formal and of higher class.
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