What are the typical codes and conventions of film trailers - what information is usually provided?
There are several props shown during the trailer (for example, drugs and guns) which creates action alongside enigma codes. The viewing of drugs gets the audience to think that the movie is based on drug usage. The use of guns also gets the audience questioning the plot of the film, "is someone going to die?". As the trailer contains a lot of foul language alongside a lot of nudity creates the idea that the target audience for the movie are males. Also, the reviews posted during the trailer is from male targeted magazines which reinforces the idea of the target audience for the movie is young males.
How are trailers distributed?
Trailers are usually distributed either during commercial breaks on television which air programmes with the similar target audience as the film, posted up on YouTube or when in the cinema waiting for a movie of a similar genre to start. As iLL Manors was a low budgeted movie, the trailer was distributed through YouTube although there was posters which were distributed to promote the film.
How does the Ill Manors trailer use trailer conventions?
The trailer goes against the usual trailer conventions as usually during a trailer the protagonist is shown and the audience gets to know a bit more about the character alongside the plot. During this trailer there is no idea of who the protagonist is so it suggests to the audience that all characters have the same level of importance.
Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
“We are all products of our environment. Some environments are just harder to survive in.” The personal pronoun 'we' creates unity between the actors and the audience as the actors are not seen at a higher status. The target audience is suggested to be males due to the idea of the soundtrack alongside the violence and sexual activities involved; females are not usually interested in such activities. Additionally, the reviews presented during the trailer are from male targeted magazines, for example: "Bloody Brilliant" by FHM. Instead of a usual narrator, Plan B's soundtrack is used as a narration through out the trailer. This is different as you don't usually come across lyrics which relate to every situation you are faced but during the trailer the soundtrack is completely parallel to the action. The police are presented several times within the trailer which gives the impression they are very active throughout the movie but in fact the police aren't as involved in the movie. Furthermore, the scenes are all straight cut and edited without effects (for example, fade in/dissolve) which gives the idea that the movie isn't subtle throughout the whole movie, it also doesn't lead to much suspense.
How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
The genre of the film would be interpreted as drama alongside thriller. This idea is first suggested when during the trailer it is quoted "Every action has a reaction, but what influences the choices you make?". This quote creates tension and that is usually expected from a thriller film. It also engages the audience as they would expect the answer to be revealed within the trailer and so the audience will be influenced to continue watching. There are many locations used during the trailer which are all run-down and reinforce the idea of gangsters. An actor is shown coming out of the prison which suggests to the audience that this person is up to no good as they have been involved with the police beforehand, although you don't get to see what he's done exactly, the audience still make a judgement. There are several low angles used which creates the idea of the character holding power for example, when the female is on top of another female whilst fighting, a low angle shot is used to suggest that she has the power at that moment of time. Additionally, when the camera is close up to Chris when he is laughing whilst having Kerby in a headlock indicates that he has power especially as he's laughing shows the audience that even when he's having a laugh he's still got authority.
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